The social media team leads strategy and engagement across UC Berkeley’s flagship social channels, advancing the university’s mission, showcasing its excellence and strengthening its global reach through authentic, timely and compelling storytelling.
Campaigns
The social team develops coordinated, cross-campus social media campaigns that share timely content, highlight key initiatives and amplify the UC Berkeley story.
We are currently leading a social media campaign to showcase alumni who drive economic growth, solve critical challenges, serve communities and pioneer innovations that benefit society at scale.
Resources
We’ve developed a range of resources for campus communicators managing their own social accounts — including guidelines, campaigns and a supportive community of practice. To join the social media community of practice, email Yasin Id-Deen.
Contact
Have a story worth sharing, need help with strategy or want to join in on a campaign? Let us know!