Strategic & Critical Communications

From policy changes to campus emergencies to milestone events, here are some of the ways in which our teams protect and promote the university and its mission.

Executive Communications

The team supports the chancellor, executive vice chancellor and provost, and other senior leaders through strategic communications, including speeches, thought leadership, digital content, and outreach to key audiences.

Critical Communications

Serving as a key partner for campus units and schools, we help manage communications around complex issues and lead the university’s response during crises and emergencies as part of the Emergency Operations Center.

Public Relations

Our specialists collaborate across campus to develop coordinated communication strategies and university-wide campaigns that engage internal and external audiences, while managing relationships with media, corporate partners, and other organizations to advance Berkeley’s visibility and excellence.