Strategic Communications
Strategic Communications tells the UC Berkeley story to inspire audiences and elevate the image of the university. We partner closely with various campus audiences — from the chancellor, deans and faculty members, to staff, students and alumni — as well as external media organizations who can amplify UC Berkeley’s important contributions across a wide range of subjects.
Our Expertise
Our teams, including internal communications, marketing & brand, news & media relations, strategic & critical communications, social media, video and web, bring deep expertise across disciplines and work together to deliver clear, cohesive, and strategically aligned communications that elevate the university’s voice.
Our Work
Strategic Communications provides a variety of specialized resources and services designed to strengthen the university’s brand and outreach, including media and news services, brand and creative resources, tools and guidelines. Major resources include:
Berkeley News
UC Berkeley’s main news and information website.
Berkeley Brand
Official guidelines and assets for the UC Berkeley brand.
The Berkeleyan
Weekly email newsletter for campus news and updates.
Berkeley Events
The official calendar system for promoting campus events.
Calmessages
The campus’s official email messaging system.
Photo Gallery
UC Berkeley’s official digital media library for campus photography and assets.
Berkeley Communicators Group
Managed by Strategic Communications, the Berkeley Communicators Group brings together campus communicators to share resources, exchange ideas, build skills and foster a supportive community focused on telling the UC Berkeley story.