The brand and marketing team defines, maintains and implements the visual expression and voice of the UC Berkeley Brand. Through bold creative strategy and integrated campaigns, we tell the university’s story to strengthen recognition, pride and connection among audiences around campus and the world.
Brand
We create and manage the brand platform and assets, including logos, lockups, colors, typography, graphics, messaging and more. As the keeper of the Berkeley Brand, we know the power of a consistent visual identity.
Marketing
Our team consults, coordinates and develops strategic marketing initiatives for campus. We tell the Berkeley story.
Consulting
We provide brand consulting and training to campus units for print and digital channels. We multiply the efforts of our team by teaching and empowering communicators around campus.
Contact
Questions about the Berkeley brand or campus marketing opportunities? Send us an email.