Knowing the brand and your social media strategy
Strategic Communications maintains a central social media strategy at UC Berkeley. The team leads the university’s flagship social media channels and guides direction for campus-affiliated accounts to reflect and strengthen campus values.
For guidance, contact Berkeley’s director of social media, Yasin Id-Deen.
Social Media in Higher Education
Among the most agile and visible communication channels, social media plays a critical role in higher education marketing. It allows universities to share authentic stories, amplify diverse voices, highlight research, and support recruitment while strengthening institutional reputation.
Navigating this dynamic social landscape requires strategic planning, responsiveness, and the proper resources to sustain a strong social media presence. Our guidelines are designed to help those representing or affiliated with UC Berkeley use social media responsibly and effectively.
Account Types & Supported Channels
Flagship University Accounts
Managed by UC Berkeley Strategic Communications, these accounts represent the university at an institutional level.
UC Berkeley-Affiliated Accounts
Run by individual schools, departments, or units within UC Berkeley, these accounts represent their respective entities — excluding those run by students, Registered Student Organizations (RSOs), or individuals.
Social Media Account Directory
Personal Accounts
Social media accounts created and managed by individuals for personal use do not represent the university’s views or values; therefore, these guidelines do not apply to privately operated accounts.
Resources
Note: You must login via CalNet in order to access these resources.