Media Training

The Office of Strategic Communications helps UC Berkeley faculty, staff and campus leaders communicate research and expertise to public audiences through media interviews, social platforms and opinion writing.

Self-paced Fundamentals Course

An introductory bCourses module covering essential media skills: responding to reporter inquiries, identifying what makes news, writing op-eds and conducting effective video interviews. Includes downloadable tip sheets.

Register at bCourses (CalNet ID required)

Workshop-based Media Training

Small-group Zoom sessions where participants develop messaging strategies and practice interview techniques with media relations staff. Free for UC Berkeley staff and faculty.

Email [email protected] to join the waitlist or inquire about upcoming sessions.

Advanced Interview Preparation

Free, half-day intensive featuring mock interviews on camera and in-person settings. Designed for faculty and administrators with prior media experience seeking to strengthen their communication skills.

Contact [email protected] for scheduling.

Individual consultation

Preparing for a major interview or research announcement? The media relations team provides customized one-on-one preparation sessions.

Email [email protected] to schedule.

High-stakes communications support

Individualized preparation for faculty and campus leadership navigating complex media situations or developing strategic messaging on sensitive topics.

Contact [email protected]